Rynkeby and Firstmove joined in cooperation in 2014 with the aim of developing the beverages of the future both inside and outside the juice category. To develop new products, which will elevate the brand value for Rynkeby and still at same time maintain momentum as an established mainstream brand. Furthermore, development of new products and beverage categories, which will appeal to nextmovers and early mainstream.

The result was a line of well-defined concepts, where both foundation as well as content were solidified. This resulted, among others, in the birth of Dagmar – Rynkeby’s new line of alcohol-free gourmet beverages based on the five taste senses and developed together with specifically chosen connoisseurs. The result is a passionate gastronomic drink experience without any compromises, which speaks to all of the senses, matching and supporting food in the most complementary way.