FUTURE CONVENIENCE. DOWN ON THE CORNER
Times are changing in the convenience business – easy and fast is no longer enough. Future convenience is about distinction, flavour, and complexity, which is easily accessible. This was the starting point for the collaboration of 7-Eleven and Firstmove in 2015.
7-Eleven’s store décor and assortment were the prime objects of innovation. Through insights from the market’s most innovative consumers, the firstmovers, Firstmove developed a value proposition, strategy for assortment, new products, and design direction for the future of 7-Eleven.
7-Eleven has since been busy in renewing its stores based on the insights given. They have initiated new enterprises with regard to decorating and the launching of new products.