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FIRSTMOVE - 2021 | Background


In 2003, Firstmove was founded on the need to provide companies with a new and future-oriented approach to the market. Owner and Managing Director, Kirsten Poulsen, has spent many years working with future based consumer insight and strategy. Her experience demonstrates how you select sources and apply new knowledge and special innovation processes are essential for future success.

Since then, Firstmove has worked with a long list of companies from different industries. We have seen evidence of the strength of our unique and valid future-based knowledge through the business it has generated for our clients.
Furthermore, our insights have proven correct as they have spread to the mass-markets, thus supporting our methods with valid documentation.

One of the greatest pains to human nature is the pain of a new idea. It makes you think that, after all, your favourite notions may be wrong, your firmest beliefs ill-founded. Naturally, therefore, common men hate a new idea, and are disposed more or less to ill-treat the original man who brings it”. Bagehot