In the expanding market of grooming products for men, the Barbarians have emerged.

Since 2010, Firstmove has collaborated with Brian Mollerup in developing a number of new and innovative projects. When Brian Mollerup wanted to develop a series of new grooming products for men, he once again came to Firstmove.

The result is a completely new barbarous universe, for which Firstmove has developed:

  • Value proposition and position
  • Name and brand positioning
  • Visual identity (logo, typography, colors, web)
  • Packaging strategy and execution
  • Communication strategy (off- and online)

Barbarians has now been launched onto the Danish market and is well on its way internationally.

Take a look at the fantastic brand universe here.