A TRIMMED FUTURE
In the expanding market of grooming products for men, the Barbarians have emerged.
Since 2010, Firstmove has collaborated with Brian Mollerup in developing a number of new and innovative projects. When Brian Mollerup wanted to develop a series of new grooming products for men, he once again came to Firstmove.
The result is a completely new barbarous universe, for which Firstmove has developed:
- Value proposition and position
- Name and brand positioning
- Visual identity (logo, typography, colors, web)
- Packaging strategy and execution
- Communication strategy (off- and online)
Barbarians has now been launched onto the Danish market and is well on its way internationally.
Take a look at the fantastic brand universe here.