SAY BONJOUR TO GREENS OF THE FUTURE
The French family business Bonduelle is currently the global market leader within ready-made convenience vegetables in all shapes and sizes. Frozen foods in general, however, are a challenged food category. Therefore, when a trustworthy and serious company like Bonduelle wants to be innovative, the approach must be considered carefully. Especially when the task is uncovering, exploring and challenging the opportunities in new markets and product portfolios.
Firstmove facilitated a comprehensive study and innovation process that gave rise to a range of new market concepts, that can operate in completely new categories.