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FIRSTMOVE - 2021 | Cocio



Even the most successful classics need change. This was the reason that Cocio and Firstmove embarked on a larger collaboration in 2015. Firstmove examined the future consumption of beverages and chocolate milk. Insights that formed the basis of a new strategic platform, and the core values of Cocio. These insights also led to the development of Cocio’s innovation pipeline. Both short-term and long-term. To ensure that the taste of Cocio will persist in the future.

Moreover, in cooperation with both Arla and Cocio, Firstmove also undertook an exploratory journey into the future. The goal was to develop new drinking-opportunities for the market. Both inside and outside the milk category. The result was the introduction of a new range of products and concepts.