STRATEGIC COLLABORATION WITH KVICKLY
Since 2012, Firstmove has solved a number of strategic tasks for Kvickly. The collaboration began with Kvickly’s desire to set a long-term focus, and for implementing consumer insights that reach out into the future.
The tasks involved:
- Developing a strategic platform and position
- Developing a value proposition (a value driven approach to the market)
- Store décor and selection
- Communication strategy
- New catalogues
The collaboration has laid the groundwork and created a market platform for Kvickly, which today has a solely value-based approach. It has provided future and current initiatives with clear goals to aim for.