Future insight

Firstmove provides companies and organisations with future insights. Insights into the behaviour and values that will define the market in 2-5 years depending on the category.

Firstmove specialises in the 3 % of the population who pioneer new behaviour that will be followed by others over time. We call them “firstmovers”. By uncovering the firstmovers’ current needs and behaviour, we can determine what the mass market will demand in the future and go on to transform this insight into market successes.

A Firstmove study gives valid insight into future market behaviour. From the study, we are able to identify opportunities and focus areas for each individual company. From this, we then develop unique future-based strategies, new products, and concepts. In addition, we can predict the optimal timing for a product launch by identifying the readiness of the market.