TOMS and Kvickly initiated a unique collaboration, and in 2014 they asked Firstmove to be the facilitator and creative partner. The purpose of the collaboration was to create synergy between manufacturer, retailer and consumer, and to create new and unique opportunities based on market insights and needs. This resulted in a differentiated supply for both manufacturer and retailer.
Since then, Firstmove has solved numerous tasks for TOMS including:

  • Lectures
  • Insight into the future confectionery market
  • Interior decoration for confectionery departments of the future
  • Developing and conceptualizing the future confectionery universe
  • Innovation workshops
  • Testing new confectionery with a panel
  • Designing store décor for selected confectionery departments in Kvickly